Chicago Street Race: Giese Reflects on Growing NASCAR Presence as Event Highlights New Developments
Julie Giese, president of NASCAR’s Chicago street race, reports positive community engagement as the event enters its third consecutive year in Grant Park, with both Xfinity Series and Cup Series teams set to compete. "People recognize it, they’re about it," Giese noted, indicating a growing local enthusiasm. This year marks the last of the current city contract, although options for extension remain.
Giese has been pivotal in establishing a strong relationship with Chicago residents, demonstrating NASCAR’s commitment to community integration. "It’s been really rewarding," she said, emphasizing the educational outreach efforts that have evolved since the inaugural event. Initial lengthy discussions have streamlined into brief check-ins, a testament to improved local understanding and acceptance of the race.
In a bid to enhance the fan experience, NASCAR has reduced the course build time by 42% since its debut, with preparations adapting based on prior feedback. This year’s course design aims to minimize walking distances and create better viewing opportunities, while also providing free admission for children 12 and under throughout the weekend.
Looking ahead, the future of the event remains uncertain as discussions will resume after this year’s race. However, Giese emphasizes the economic benefits for the city, noting that over 80% of attendees at the inaugural race were first-time NASCAR participants. "It drives economic impact and tourism," she stated, reflecting on the event’s potential as a significant promotional vehicle for both NASCAR and Chicago. To date, NASCAR has invested over $5 million in community engagement initiatives across the three years, solidifying its commitment to the Windy City.
