Peugeot Sport’s Sonya d’Artois Featured in FIA WEC’s “Beyond The Track”
Peugeot Sport’s PR Manager, Sonya d’Artois, Highlights Team Dynamics in Latest Episode
In the most recent installment of the FIA World Endurance Championship’s YouTube series, “Beyond The Track,” Peugeot Sport’s Sonya d’Artois takes center stage. D’Artois, who expertly manages the team’s communications, plays a crucial role in shaping the public persona of the Peugeot team and its drivers.
Without the strategic oversight of d’Artois, engagements such as autograph sessions, interviews, and video recaps would significantly suffer. Her responsibilities extend beyond simply coordinating media; she is pivotal in guiding drivers, managing their emotions, and maintaining cohesion within the team.
“The connection between our brand and the fans is vital,” stated d’Artois. “Every interaction matters, and our goal is to present a united front.” This episode sheds light on the often unseen challenges of keeping a racing team synchronized amidst high-pressure scenarios.
For those who missed previous episodes, they are available for viewing on the official FIA WEC YouTube channel.
