Cosworth Electronics Unveils AlperX at PMW Expo 2026
Cologne, Germany – In a strategic move to enhance connectivity across the motorsports and simulation racing sectors, Cosworth Electronics officially launched the AlperX alliance on the opening day of the 2026 PMW Expo. This initiative aims to unify leading technology firms under a collaborative ecosystem, facilitating seamless integration of performance products.
AlperX is born from collaboration with established industry players, currently including Control, iRacing, Paceteq, and Sim-Lab. The ecosystem is designed to enable products from different companies to work together effectively, minimizing integration time for customers. This initiative is open for further expansion as additional members may join in the future.
Technical Innovations and Integration
Participants in the AlperX alliance will leverage their specialties to create out-of-the-box solutions. Control, known for its race-winning cellular telemetry, is developing an integrated system combining telemetry and in-car video, enhancing data transmission through Cosworth’s Pi Toolbox. “This integration delivers a great end-user experience,” commented Control founder Nathan Sanders.
iRacing is also set to benefit, allowing its users to utilize the same data analysis software as professional teams through direct integration with Pi Toolbox Plus. “The line between sim and real-world racing keeps getting thinner,” stated iRacing EVP Steve Myers.
Paceteq’s technologies, used in various high-profile racing series, will also integrate with Pi Toolbox, streamlining live timing and strategy data. Founder Alexander Bodo emphasized the importance of having timing data directly within engineers’ analysis frameworks.
Additionally, Sim-Lab is collaborating closely with Cosworth to develop a sim racing version of the CCW Mk3 steering wheel, launching later this year. Sim-Lab’s founder Richard Schouteren highlighted the significance of precision in replicating real-world engineering for sim racers.
Industry Implications
Paul Newby, Managing Director of Cosworth Electronics, remarked on the collaborative nature of AlperX, stating, “No single company can lead in everything… What excites me is who joins next and the new capabilities they bring.”
In summary, the AlperX alliance presents an innovative approach to cross-industry collaboration in motorsports technology, aligning leading companies to deliver enhanced solutions for both professional racing teams and sim racing enthusiasts.
