Cadillac Launches F1 Initiative Amid Miami Grand Prix Festivities
Cadillac officially commenced its 2026 Formula 1 campaign with an elaborate event during the Miami Grand Prix weekend. Dubbed a “cultural centerpiece,” the gathering transformed Queen into a vibrant mix of motorsport and Miami nightlife, signaling the brand’s determination to establish a foothold in the F1 landscape.
The guest list featured a diverse ensemble, combining motorsport journalists with reality TV personalities such as Joey Graziadei and Kelsey Anderson. Notable attendees included Mick Schumacher and actress Sophia Bush, who enjoyed prime viewing from a central table. However, the absence of Sergio Perez raised eyebrows, as speculation swirled regarding his potential role in Cadillac’s lineup.
Actor Terry Cruz introduced Cadillac’s Dan Towriss, reflecting on the brand’s impact on his personal life. Attendees anticipated a significant reveal, perhaps a new livery, but were met with only a vague video showcasing Cadillac’s future visual identity, which borrowed aesthetics from various cultural influences without explicit clarity.
The evening culminated with a performance by Janelle Monae, reinforcing Cadillac’s strategy of glitzy celebrity tie-ins to generate buzz as it prepares for its entry into F1.
As Cadillac gears up for its inaugural season, the juxtaposition of American culture with Formula 1’s global appeal is evident, illustrating their ambition to resonate with both motorsport enthusiasts and a broader audience.
