Cadillac to Unveil Formula 1 Livery During 2026 Super Bowl
Cadillac has confirmed that it will reveal its inaugural Formula 1 livery during the Super Bowl on February 8, 2026. This strategic move aligns with the partnership between General Motors and TWG Motorsports, with plans to participate in the first official practice session in Barcelona later this month, preceding the pre-season tests in Bahrain.
The Super Bowl provides Cadillac with a unique platform to reach an estimated 100 million viewers, showcasing the brand’s commitment to entering the F1 arena. “The Super Bowl is one of the rare moments in American culture where sports, entertainment, and storytelling come together,” said Cadillac F1 CEO Dan Towriss. “This is just the beginning, but it’s a moment I’m incredibly proud of.”
Cadillac becomes the fifth team to announce the launch of its 2026 identity, following Red Bull and Racing Bulls, who will partner with Ford on January 15, Alpine on January 23, and Aston Martin on February 9.
In a related update, teams may have the option to display their 2026 liveries during the Barcelona shakedown if they have already launched their designs. Those yet to unveil their schemes will utilize temporary color schemes throughout the five-day event in Spain.
