F1 Arcade Launches Luxury Watch Party for British Grand Prix
F1 Arcade is set to elevate the fan experience during next week’s British Grand Prix with an exclusive luxury watch party in London, coinciding with the sport’s 75th anniversary. The event will take place at their St Paul’s location, where attendees can enjoy a VIP atmosphere for £250 per person.
Guests will receive personalized service including bottomless champagne and afternoon tea, complemented by chauffeured transport in a Mercedes Maybach and themed cocktails. This immersive experience also provides unlimited access to F1’s state-of-the-art racing simulators before the race begins. F1 Arcade is further engaging fans with a ticket giveaway through their Instagram account.
Jon Gardner, US President of F1 Arcade, emphasized the venue’s appeal, stating, “Our customers are split 50/50 male and female… it’s not just for gamers. Guests seek a full night-out with food, drinks, and entertainment." This reflects a broader trend towards social, immersive experiences appealing to a diverse audience.
F1 Arcade aims to bridge the gap between fans and the sport, combining high-quality racing simulations with excellent food and beverage options, similar to the F1 Paddock Club. With five locations currently operational in the UK and the US, F1 Arcade plans to expand to 30 new locations across America in the next five years.
Gardner noted the passionate attendance at their race watch parties: “People come in at 6 or 7 a.m. to watch the races… that’s how passionate they are.” He added that F1 Arcade seeks to integrate into each community, ensuring a local connection at each new venue.
As only 1% of F1 fans ever attend a race in person, events like this provide an ideal setting for fans to connect and celebrate their passion for motorsport.
