PwC Partners with Formula 1 to Enhance Strategic Consulting and Growth
PwC (PricewaterhouseCoopers) has officially signed a multi-year agreement with Formula 1, becoming the championship’s official consulting partner starting from the Miami Grand Prix. This partnership focuses on providing strategic consulting aimed at propelling the series’ ongoing growth.
Founded in 1998 through the merger of Price Waterhouse and Coopers & Lybrand, PwC reported a global revenue of $50.3 billion in 2022. The collaboration is set to leverage PwC’s expertise across critical areas within F1’s global operations to drive enhanced performance.
Emily Prazer, F1’s Chief Commercial Officer, emphasized, “Partnering with PwC is a natural fit for Formula 1, as both brands are dedicated to solving complex problems at the highest level.”
Paul Griggs, PwC’s US Senior Partner, highlighted the synergistic nature of the partnership, stating, “Formula 1 represents the kind of high-performance environment where strategy, speed, and innovation converge – and that’s where PwC thrives.”
The partnership is part of F1’s broader strategy to establish connections with various high-profile brands, including Barilla, LVMH, and ALT Sports Data, as it approaches its future goals.
This collaboration underlines F1’s commitment to innovation and performance as it navigates an evolving global landscape, reinforcing its position in the competitive motorsports market.
