Sainz’s Impact at Williams: A Boost Across All Fronts
The arrival of Carlos Sainz at Williams has catalyzed significant improvements both on and off the track, according to Sporting Director Sven Smeets. His integration into the team has enhanced car development for the 2026 season, increased sponsor interest, and revitalized the Williams Driver Academy.
Smeets praised Sainz’s swift adaptation, stating, "Carlos is a fantastic person to work with. He’s made a big impact across the board—not just on the car and technical side but also in how the race team operates." Since moving from Ferrari, Sainz has worked closely with teammate Alex Albon, fostering collaboration that has led to better efficiency in practice sessions. "Both sides of the garage are now working at the same level," Smeets noted.
The driver duo’s shared car setups signal alignment in their technical approach. "If their setups aren’t far apart, it’s usually a good sign," Smeets commented. Sainz has also contributed fresh ideas that are already being implemented, enhancing Williams’s tactical execution.
One immediate change inspired by Sainz involves tire preparation techniques, addressing minor details that can yield crucial milliseconds on track. "It’s about small details that can gain you milliseconds. When that adds up, it becomes significant," Smeets explained.
Off the track, Sainz’s presence has generated substantial fan engagement and merchandise sales, exemplified by a demonstration in Madrid that drew 25,000 people—far exceeding expectations. "Having two top drivers definitely helps," Smeets remarked, highlighting newfound commercial interest at Williams.
The Williams Driver Academy is also seeing benefits from Sainz’s arrival. "His involvement underlines our serious focus on the future," Smeets stated, indicating a spike in inquiries from young drivers eager to join the program. Williams aims to remain selective, focusing on developing a limited number of talents.
In summary, Carlos Sainz’s integration into Williams is proving transformative, bolstering the team’s performance and commercial viability as they aim for a competitive resurgence. "We’ve taken a big step forward in every area with Carlos onboard,” Smeets concluded, expressing optimism for the upcoming seasons.
