Damon Hill Discusses Netflix’s Impact on Formula 1
Damon Hill, the 1996 Formula 1 World Champion, attributes the success of Netflix’s Drive to Survive series to its ability to tell individual stories within the world of racing. In conversation with GQ, Hill noted, “Every episode is a small story into someone’s life,” highlighting how personal narratives resonate even with viewers unfamiliar with the sport.
Hill emphasized that such storytelling was unlikely to occur under the previous leadership of Bernie Ecclestone. He stated, “It would never have happened under Bernie because his approach was to restrict supply and increase demand,” contrasting it with Liberty Media’s strategy of expanding viewership through engaging content.
The series has significantly boosted Formula 1’s popularity in the United States, drawing new fans to the sport. Hill remarked on the shifting perception among younger audiences, noting that children of his friends now ask him about his racing career, showcasing the docuseries’ role in piquing interest in motorsports.
Drive to Survive recently won the Emmy for Outstanding Sports Documentary Series – Serialised for its sixth season, which documented the 2023 F1 season. Executive Producer James Gay-Rees acknowledged concerns regarding Red Bull’s dominance but stated, “We had quite a lot of stories to tell,” pointing out the competitive dynamics beyond the championship. He reflected, “In hindsight, people are going to understand what an amazing driver [Max Verstappen] is.”
The first episodes of the season have generated interest in the battles for secondary positions in the standings, adding a layer of excitement when title rivalries are less pronounced. The series continues to engage a diverse audience and support the growth of Formula 1 globally.
