Mid-Ohio Update: Alex Palou’s Title Sponsor Transition and Championship Outlook
Mid-Ohio, July 2023 — Alex Palou, the dominant leader in the IndyCar Series, is set to debut a new look for the No. 10 Honda this weekend at Mid-Ohio, as OpenAI elevates its status from an associate to title sponsor.
Palou’s season has been remarkable, securing six victories in nine races, positioning him as a formidable contender heading into the 10th round of the season. The car will showcase a striking black livery complemented by a blue rear wing reflective of OpenAI’s branding.
The partnership between OpenAI and Chip Ganassi Racing began in February as a strategic collaboration and has evolved into a comprehensive marketing and innovation initiative. The team emphasized that the alliance has enhanced both on-track performance and operational efficiency.
Sarah Russell, OpenAI’s head of integrated marketing, remarked, “At its core, this collaboration is about curiosity, and how human skill and AI can push each other further. We’re proud to be represented at Mid-Ohio… to explore how AI can complement human expertise and help advance performance."
As Palou continues to dominate the championship race, all eyes will be on him and his newly branded vehicle during the event at Mid-Ohio.
