Piloti Partners with PREMA Racing and Robert Shwartzman for 2025 Indianapolis 500
[Location] – In a significant move for its motorsport portfolio, high-performance footwear brand Piloti has officially partnered with PREMA Racing as an official team sponsor for the 2025 Indianapolis 500. Alongside this sponsorship, Piloti has secured a personal endorsement deal with rising star Robert Shwartzman, who will pilot the No. 83 PREMA Racing car in this renowned event.
This collaboration enhances Piloti’s stature on a global motorsport stage, supporting PREMA Racing’s highly anticipated two-car entry in the "Greatest Spectacle in Racing." The team will be equipped with Piloti’s latest performance footwear, designed for optimal track precision and paddock comfort.
Piers Phillips, CEO of PREMA Racing, expressed the importance of aligning with authentic automotive brands: “We have worked hard to find authentic automotive brands like Piloti to partner with PREMA at the Indy 500. Piloti understands the deep desire to race and win, and PREMA appreciates the high-quality products that Piloti brings to the team.”
Robert Shwartzman, the current Indianapolis 500 pole winner and former Ferrari F1 test driver, embodies the synergy between elite performance and style that Piloti represents. Bill Sweedler, Chairman of Piloti and a class winner at Le Mans, Daytona, and Sebring, stated, “Robert is the real deal and represents the next generation of motorsport excellence. Our partnership with him — and our collaboration with PREMA — showcases Piloti’s commitment to innovation, performance, and supporting events, teams, and drivers at the pinnacle of competition.”
The partnership will feature exclusive content, a limited-edition collaboration, and on-site brand activation during the race weekend. Shwartzman will debut a custom-designed pair of Piloti driving shoes on race day, combining performance-grade materials with Italian design aesthetics.
“I’m thrilled to be working with Piloti this year,” Shwartzman said. “Their owners are racers and understand the deep desire to win! I’m excited to be part of the brand and its rich heritage in racing.”
This strategic partnership positions Piloti as an influential player in the motorsport industry while elevating PREMA Racing and Shwartzman on the Indianapolis 500 stage.
