World Supercross Unveils New Brand Identity for 2025 Season
Kuala Lumpur, Malaysia – The 2025 FIM World Supercross Championship, under SX Global’s management, introduces a rebranding that emphasizes its global reach and distinctive position in the motorsports world. The new logo, inspired by a globe, symbolizes the championship’s international scope and resonates with millions of dirt bike enthusiasts globally.
The revamped, rugged “W” logo mirrors the aggressive design of supercross tires, capturing the sport’s grit and dynamic energy. Fans will witness this fresh identity integrated across various platforms and at events worldwide throughout the season.
Tom Burwell, CEO of World Supercross, stated, “The 2025 calendar marks a pivotal moment as we broaden our horizons to new territories and audiences. Expanding into Malaysia, Argentina, and South Africa, while returning to key markets like Canada and Australia, underscores our commitment to establishing supercross as a global phenomenon. Delivering elite racing to five continents is a monumental achievement, promising the biggest and best season yet.”
Antonio Alia Portela, FIM Motocross Commission Director, lauded these developments, asserting, “SX Global is laying the groundwork for an exciting new era for the Championship. Following a thrilling season last year, their ambition to extend supercross worldwide will captivate fans on every continent. We eagerly anticipate the opening event in Kuala Lumpur and look forward to a fierce contest for the World Champion title.”
Last year’s champions Eli Tomac (450cc), Shane McElrath (250cc), and Fire Power Honda team are poised to defend their titles amid fresh rivalries and emerging talents eager to shine on a global stage.
Team and rider announcements will roll out as the countdown to the first race intensifies. For detailed updates, visit www.wsxchampionship.com.
2025 FIM World Supercross Championship Calendar
(Details of the calendar are forthcoming.)
