FXR: From Snocross to Supercross — A Rising Force in Motorsports
FXR, a brand rooted in snocross racing for snowmobiles, has established itself as a powerful entity within the AMA professional motocross scene. The company’s ascent is underscored by the recent signing of star rider Malcolm Stewart to the Muc-Off/FXR ClubMX Yamaha team.
Founded by Milt Reimer, FXR faced significant challenges, including a near shutdown by Harley-Davidson. Despite these hurdles, Reimer’s enduring passion for racing and commitment to innovation have propelled the brand forward. Remarkably, even at this stage in his career, Reimer continues to compete in motocross, demonstrating his deep connection to the sport.
During a conversation with Jason Weigandt, Reimer shared insights into FXR’s journey, highlighting the company’s ambitious goals and resilience in navigating the highs and lows of the industry. As FXR prepares for its next chapter, industry insiders are keenly watching the brand’s development and its impact on the competitive landscape.
The Racer X Exhaust podcast, presented by Yoshimura and Racer X brand, continues to delve into these pivotal stories shaping the motorsports world.
