EchoPark Automotive Secures Naming Rights for Atlanta Motor Speedway
Atlanta, GA — In a significant announcement, EchoPark Automotive has secured the naming rights for Atlanta Motor Speedway, which will now be known as EchoPark Speedway for the next seven years. The multi-million-dollar deal was unveiled on Tuesday, marking a strategic partnership between the prominent automotive retailer and Speedway Motorsports.
EchoPark Automotive is a division of Sonic Automotive, headed by Chairman and CEO David B. Smith. With a strong presence in 13 markets, including Georgia, EchoPark is recognized as one of the largest automotive and powersports retailers in the United States. Notably, David B. Smith is the brother of Speedway Motorsports president and CEO Marcus Smith and the son of the late Bruton Smith, further intertwining family ties within the organization.
“We have enjoyed serving guests in the Atlanta metro area since EchoPark Atlanta opened its doors in 2020,” stated David B. Smith, emphasizing the strategic alignment with NASCAR’s fanbase. “This partnership allows us to share the value of the exceptional EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing at this iconic venue.”
The branding associated with EchoPark will prominently feature around the speedway, including on track walls and in victory lane. The name change has already been reflected on the main grandstand tower.
In a noteworthy promotion, the winner of the NASCAR Cup Series race scheduled for June 28 at EchoPark Speedway will receive a “nearly new” EchoPark Chevy Silverado paired with a trailer housing a Limited Edition Harley-Davidson motorcycle, celebrating the 85th Anniversary of the Sturgis Motorcycle Rally.
Marcus Smith expressed enthusiasm for the partnership, highlighting EchoPark Automotive’s dedication to customer service. “We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway. We know that together we’ll elevate our fan experience to a new level unmatched for Southern hospitality.”
This partnership marks not only a new chapter for the venue but also reinforces EchoPark’s established presence within the NASCAR community, as they have previously participated in race sponsorships at Speedway Motorsports’ facilities.
