O’Reilly Auto Parts Secures Title Sponsorship of NASCAR Xfinity Series Starting 2026
O’Reilly Auto Parts will officially assume the title sponsorship of the NASCAR Xfinity Series in 2026, as announced in a multiyear partnership by NASCAR on Monday. The series will henceforth be known as the NASCAR O’Reilly Auto Parts Series, debuting on January 1, 2026.
NASCAR President Steve O’Donnell emphasized the synergy between the sport and O’Reilly, stating, “Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people.” This partnership aims to fuel enthusiasm among future NASCAR stars and their fans.
O’Reilly Auto Parts is the fourth title sponsor in the series’ history, succeeding Anheuser-Busch, Nationwide, and Xfinity. Xfinity has held the sponsorship for the past 11 years. O’Reilly has extensive experience within NASCAR, having served as an entitlement sponsor for various races, including the Daytona road course event in 2021 and several races at Texas Motor Speedway.
Brent Kirby, President of O’Reilly Auto Parts, highlighted the shared values between his company and NASCAR: “Our company is rooted in the same values that define NASCAR – teamwork, enthusiasm, and dedication." Kirby reiterated the company’s commitment to providing swift service to fans and customers.
The NASCAR O’Reilly Auto Parts Series will continue to be broadcast exclusively on The CW in 2026. O’Reilly Auto Parts Vice President of Advertising and Marketing, Hugo Sanchez, underscored the importance of this partnership, noting, “This agreement builds on our long-term involvement in NASCAR and our dedication to the fans who love cars as much as we do.”
