IMSA Announces Title Sponsor for 2026 Endurance Series
The International Motor Sports Association (IMSA) has secured a title sponsor for its new endurance series, which will be branded as the IMSA Airbnb Endurance Challenge. This multi-year agreement marks a significant partnership for the four-round series launching in 2026.
Set to feature two-hour races, the IMSA Airbnb Endurance Challenge will include second and third-generation LMP3 vehicles, along with a dedicated class for the new BMW M2 Racing. This endurance format complements the existing five-round IMSA VP Racing SportsCar Challenge sprint series, which kicks off next weekend at Daytona International Speedway.
“IMSA has always been about innovation and creating unique experiences,” said IMSA President John Doonan. “The introduction of Airbnb as the entitlement partner for the IMSA Airbnb Endurance Challenge exemplifies that spirit. These endurance events can serve as a launch pad for teams and drivers aspiring to compete in the IMSA WeatherTech SportsCar Championship in the future.”
Airbnb’s involvement with IMSA is not new. Bronze driver Aristotle “Ari” Balogh previously secured sponsorship for Jr III Racing’s LMP3 program in 2023, prior to his resignation as Airbnb’s Chief Technical Officer last November.
The IMSA Airbnb Endurance Challenge will debut at Sebring International Raceway from March 6-8, 2026.
