IMSA Launches Season Four of “Win The Weekend”
IMSA has announced the debut of the fourth season of its acclaimed YouTube series, Win The Weekend, kicking off with an in-depth look at the 64th annual Rolex 24 At Daytona. The inaugural episode is now available on the official YouTube channel, alongside episodes from the previous seasons.
This season consists of eight episodes set to capture race recaps from notable events, including Sebring, Long Beach, Laguna Seca, Watkins Glen, Road America, Indianapolis, and the Petit Le Mans at Road Atlanta. Noteworthy enhancements this year include insights from Michelin’s technical team, exclusive race shop visits, enhanced driver storytelling, and additional team-radio communications.
IMSA President John Doonan commented, “It’s been remarkable to watch how Win The Weekend has amplified the WeatherTech Championship on-track product and personalities. The storytelling and narrative assembled after each race have been spectacular and are set to grow in Season 4.”
The previous season proved successful, with Win The Weekend accumulating a total of 20 million views, averaging 2.5 million views per episode—a 20% increase from the prior year. Across all three seasons, the series has amassed over 50 million views, with 60% of the audience being new to IMSA’s YouTube channel.
IMSA’s initiatives continue to drive greater engagement within the motorsport community, enhancing viewer connection to the series and its competitors.
