Formula 1 United States Grand Prix Sets Viewership Record
The live telecast of the Formula 1 United States Grand Prix at Circuit of The Americas, aired by ABC, achieved a record-breaking average of 1.5 million viewers. This marks a 14% increase over last year’s audience, according to Nielsen data. The race was particularly notable, as it became the 12th viewership record established during the 2023 F1 season out of 19 races, with all but two races showing year-over-year growth.
Viewership peaked at 1.6 million viewers between 4:15 and 4:30 PM ET, as Max Verstappen claimed victory, further intensifying the championship battle with just five races remaining.
In the pivotal 18-49 demographic, the race captured an average of 539,000 viewers, up 10% from the previous year. Overall, F1 races across ESPN, ESPN2, and ABC are currently averaging 1.3 million viewers, surpassing the previous all-time U.S. average of 1.21 million set in 2022.
As the season progresses, F1 looks poised for further growth, with the upcoming Mexico City Grand Prix scheduled for Sunday, October 26, at 3:55 PM ET on ABC, promising another opportunity for significant viewership.
