Hamilton and Holland Promote Non-Alcoholic Brands Ahead of Miami GP
Manhattan Beach, CA – Ahead of the Miami Grand Prix, Lewis Hamilton and Tom Holland showcased their non-alcoholic brands during the 30th Annual Beverage Forum at the Westdrift Hotel. Hamilton, representing his brand Almave, and Holland, promoting BERO, emphasized their commitment to quality alternatives in the burgeoning non-alcoholic market.
Hamilton, a seven-time Formula 1 world champion, is diving into his maiden campaign with Ferrari at the Miami International Autodrome. He noted the significance of flavors in his alcohol-free spirit, stating, “There’s a huge appetite for quality alternatives for those times when people don’t want to drink alcohol but also don’t want to compromise on flavour.” Almave, launched in October 2023, is crafted to replicate traditional tequila flavors using agave.
Holland expressed pride in BERO’s mission. “For me, BERO represents a lifestyle and it’s about inclusion in social environments,” he remarked, reflecting on his personal journey to sobriety. “If we can build this brand and it represents that for its lifetime, then I think it would be something I would be incredibly proud of.”
The pair’s collaboration is notable given their respective backgrounds: Hamilton remains a high-profile figure in motorsports while Holland, known for roles such as Spider-Man, is a fervent F1 supporter, seen waving the chequered flag at the 2023 Monaco Grand Prix.
As they transition from promotional activities to the racetrack, Hamilton aims to enhance his performance this season, following a challenging start with Ferrari. With the Miami Grand Prix imminent, he prepares for a crucial weekend on the circuit.
