Joe Gibbs Racing Secures New Sponsorship with Bob’s Discount Furniture
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Joe Gibbs Racing (JGR) has finalized a multiyear sponsorship deal with Bob’s Discount Furniture, positioning the company as the primary sponsor for select races of Denny Hamlin’s No. 11 Toyota. The partnership will debut at Iowa Speedway on August 3.
This initiative marks Bob’s Discount Furniture’s first venture into motorsports sponsorship. The full schedule of races for which Bob’s will serve as the primary sponsor has yet to be disclosed.
Team owner Joe Gibbs expressed enthusiasm about the collaboration, stating, “Racing every weekend… we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to celebrate their expansion into North Carolina at the grand opening of their new Winston-Salem store on July 17.”
Hamlin and Gibbs will attend the grand opening, unveiling the car’s livery alongside live entertainment and an autograph session for fans.
Bill Barton, President and CEO of Bob’s Discount Furniture, highlighted the synergy between the two brands: “Partnering with Joe Gibbs Racing is a natural fit… Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in a region with deep NASCAR heritage makes this moment even more special.”
This partnership adds to a growing list of sponsors for Hamlin this season, which includes Progressive Insurance, National Debt Relief, King’s Hawaiian, and ampm.
