Hamilton Launches Fanatics Partnership Amid Enthusiastic Support
London, UK – Lewis Hamilton marked a significant step in his business ventures with the grand opening of the Fanatics flagship store on Regent Street, following the announcement of a multi-year partnership with the collectibles giant. The seven-time World Champion drew massive crowds, with fans beginning to queue as early as 4 AM for a chance to meet the most successful driver in Formula 1 history.
Hamilton’s arrival attracted significant attention, leading fans to camp out overnight in anticipation of the event. After officially inaugurating the store, he engaged with attendees, sharing insights into his extensive collection of approximately 400 race-worn helmets amassed throughout his career.
This partnership includes an exclusive autograph deal with Fanatics Collectibles, launching immediately after the announcement. Unlike F1’s separate long-term collaboration with Topps, which encompasses trading cards and sticker collections, Hamilton’s agreement offers more exclusive, high-value items. These will include rare ‘relic’ cards featuring race-worn memorabilia, such as drivers’ overalls.
Hamilton expressed enthusiasm about the collaboration, stating, “I remember I met with [Fanatics CEO Michael] Rubin, and I love his enthusiasm. It was really interesting to learn from him about the business.” He reminisced about collecting Premier League stickers in his youth, underscoring the significance of trading in his formative years.
Notably, Hamilton holds the record for the highest sale of an F1 trading card, fetching $900,000 for a one-of-a-kind 2020 Topps ‘Chrome F1 Superfractor’ that features his likeness.
As Hamilton expands his influence beyond the racetrack, this partnership with Fanatics positions him at the forefront of the collectibles industry, aligning with growing trends in sports memorabilia.
