Racing Bulls Unveil Bold Livery for Miami Grand Prix
The Racing Bulls Formula 1 team has introduced a striking one-off pink and white livery for this weekend’s Miami Grand Prix, with drivers Isack Hadjar and Liam Lawson set to feature on their VCARB 02. This design, inspired by the Red Bull Summer Edition White Peach beverage, aims to resonate with the growing, youthful F1 fanbase. Both drivers and their trackside teams will don magenta race suits throughout the sprint weekend.
Team CEO Peter Bayer stated, “Miami holds a special place for Visa Cash App Racing Bulls. It’s where we debuted our very first special livery as a team last year, which was a moment that set the tone for who we are: bold, creative, and willing to push the boundaries.”
Red Bull’s CMO, Olly Hughes, emphasized the innovative nature of the design, calling it the first can-inspired livery in the U.S. to promote a new flavor. He remarked, "This livery is a celebration of everything Miami represents."
Sauber Reveals Miami-inspired Art Car
In a parallel move, Sauber has unveiled an art car for the Miami event, featuring an updated design that retains the traditional black and neon green colors of its title sponsor, Stake. This initiative celebrates the vibrant local art scene, aiming to energize the sport’s engagement with fans.
Sauber’s Chief Commercial Officer, Stefano Battiston, remarked, “This livery is more than just a new look – it’s a celebration of Miami’s creative spirit. Our objective is to stand out, not only for our dedication on the track but also for our boldness off-track.”
Drivers Nico Hulkenberg and Gabriel Bortoleto will also feature bespoke race suits in line with the special liveries.
Conclusion
Both Racing Bulls and Sauber are leveraging the Miami Grand Prix to showcase their creative identities, aiming for deeper fan engagement while maintaining a competitive edge on the track. The Miami event continues to serve as a platform for innovation in Formula 1, blending sport with cultural expressions.
