Prime Video’s NASCAR Cup Series Debut Receives Strong Viewership
Prime Video’s inaugural season of NASCAR Cup Series coverage kicked off with robust numbers, highlighted by an average viewership of 2.72 million for the Coca-Cola 600 held at Charlotte on Sunday night.
Nielsen’s Big Data + Panel (BD+P) measurement revealed that the viewership peaked at 2.92 million between 8:15 and 8:29 p.m. ET, positioning the event as the third most-watched non-broadcast NASCAR Cup Series race of 2023. The broadcast attracted a notably younger audience, with more viewers under 55—specifically in the 18-34, 18-49, and 25-54 age brackets—than any non-broadcast NASCAR Cup Series event since at least 2022. Prime Video’s median viewer age was reported at 55.8 years, significantly younger than the 61.9-year median for linear TV broadcasts.
Following Ross Chastain’s victory, a post-race show drew an average of 1.04 million viewers, peaking at 1.26 million, despite competing with the NBA Eastern Conference Finals.
In key demographic segments, viewership for the 18-34 age group averaged 229,000, while those aged 18-49 reached 800,000, and the 25-54 demographic hit 1 million. These numbers reflect the highest viewership levels for each group since 2022.
All data cited is sourced from Nielsen’s BD+P measurement, with additional insights on Sunday’s pre-race coverage expected later this week.
